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Format development
A number of formats I have helped develop have been sold worldwide. Should you need creative thinking for a new format, or you need an author who can work text successfully into a format, however tricky, please get in touch.


Brand development
In recent years I have been instrumental in creating a number of new brands. This includes several retail ranges produced for international customers. For more information please contact me. I use my knowledge of the international market, and my strong sense of what consumers want to buy. I have regularly been commissioned to write 'blue sky thinking' reports on the possibility of creating new book brands from pre-existing material. My conclusions and ideas have subsequently been accepted and acted on.

Moira Butterfield Children's Writer